The NFL isn’t just a professional sports league; it’s now a path to making fashion statements. Okay, slight exaggeration, but clothing ranges designed by NFL players are becoming ever popular. Fans are not only wanting to wear their favorite team’s colors and declare this allegiance via their jerseys, baseball caps, or other merchandise, but also to look more like their stars.
The NFL’s own engagement with fashion might have something to do with this. The league was the first, possibly of any kind of sports league, to hire a full-time fashion editor. It has also begun collaborating with different fashion designers. Below is a look at players who have started their own line of clothing, plus deeper insight into these brands.
Christian McCaffrey
Instead of renewing his sponsorship deal with Nike, which he’d had since 2017 as a rookie, San Francisco 49ers running back Christian McCaffrey partnered with startup footwear and apparel company While on Earth. McCaffrey is both an investor and cofounder and received a sizable equity stake in the company.
While On Earth describes itself as a performance wellness brand and operates on the belief that time is people’s most valuable currency… a shaping force that determines where people go, what they do, and who they become.
McCaffrey has already discussed future plans with the company and intends to bring out a signature McCaffrey line in 2026. The company is planning to enter running and other categories in 2026 and beyond.
Randy Moss
Retired wide receiver Randy Moss, who finished his NFL pro days with the 49ers and has cultivated a new legion of fans through his appearances on ESPN pregame shows, has announced he’ll start his own sportswear brand.
The Pro Football Hall of Famer has taken the name and his famous catchphrase from his “You Got Mossed” segment on TV shows and trademarked it, albeit with a different spelling of “You Got Moss’d.” Moss wanted to take ownership of the “You Got Mossed” brand, which he has built over several years. The trademark will cover hats, hoodies, fishing shirts and vests, gloves, T-shirts, sweatshirts, sweatpants, and outdoor footwear.
Little else is known about Moss’s plans for the brand just now, nor how they’ll affect his relationship with Nike and Jordan Brand. Moss was the first player to sign a footwear deal with Jordan Brand and even had his own signature shoe to play out on the Astro Turf fields of the late 1990s and early 2000s (the Air Jordan Super Freak.) Moss does, however, remain true to his rural roots. As for the 49ers, the show has gone on after Ross’s retirement, and you can check their NFL odds here.
Russell Wilson
Russell Wilson, who spent most of his career as a quarterback for the Seattle Seahawks, started his Good Man Brand clothing company. This was more than a money-making business venture, however, the purpose being to support his not-for-profit organization, Why Not You Foundation. The foundation works to tackle hunger, poverty, and improve children’s education and health, and generally, to support marginalized youth.
The Good Man Brand sells casual clothing for men, including blazers, sneakers, T-shirts, polo shirts, shorts, pants, and sweatshirts. The company is an extension of Wilson’s love of helping others rise and aims to bring out the best in the customers by creating the chance for them to look good and feel good. The values driving the brand come from the good men in Wilson’s life.
In 2025, the company launched the Halo Sneaker, which it described as the Good Man Brand’s most sustainable shoe yet. The sneaker is a quality handcrafted piece of footwear that features a biodegradable sole, plant-based leather uppers, and laces made from chemical-free cotton.
Carl Banks
Legendary New York Giants linebacker Carl Banks, who was a force to be reckoned with in the late 1980s and early 1990s, carried his winning ways into the apparel industry. On his days off, he’d visit his own leather jacket business, which laid the foundations for future entrepreneurial success.
Today, he has his own company, G-III Sports by Carl Banks, and is an executive in the business. He believed sportswear could be transformed into a wearable experience and has gone from selling jackets to branching out into sports menswear, women’s clothing, and swimwear, allowing fans to wear their favorite teams’ colors.
Bank’s company has a diverse workforce, and Banks himself is an enthusiast for growth. More than the opportunities to expand the business brings, such as the possibility of creating fresh styles in the women’s swimwear range, however, Banks relishes the scope entrepreneurship offers him to give up-and-coming talent opportunities. This is what truly energizes him.
NFL stars past and present are going all-in on fashion and making a grand job of it. Other players to have invested in fashion brands include free agent wide receiver Chase Claypool and former Baltimore Ravens wide receiver Desean Jackson.
Sources
https://sportsverse.substack.com/p/how-the-nfl-became-a-fashion-business
https://carolinianuncg.com/2017/09/27/why-do-people-wear-sports-apparel/
https://whileonearth.co/pages/our-story
https://www.si.com/fannation/sneakers/news/randy-moss-is-starting-his-own-sportswear-brand
Larry Busselinalo writes the kind of designer runway reviews content that people actually send to each other. Not because it's flashy or controversial, but because it's the sort of thing where you read it and immediately think of three people who need to see it. Larry has a talent for identifying the questions that a lot of people have but haven't quite figured out how to articulate yet — and then answering them properly.
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